![]() As a side note, the Myers-Briggs personality test from mother-daughter duo Katharine Cook Briggs and Isabel Briggs Myers is also based on the conceptual theory proposed by Carl Jung. Andi claims his interest in Jung and Jacobi theory led to the new business' creation. Finally, in 1993, he went into business with his son Andy, with whom he founded Insights Discovery. Lothian continued a long career as an entrepreneur - after founding Lothian Theatrical, Lothian went on to found a financial services and insurance organization, Lothian Insurance Brokers. ![]() This helped launch his first company: Lothian Theatrical Agencies. In an interview at the Caird Hall Beatles' concert, Lothian coined the term "Beatlemania," which later appeared in headlines of major newspapers such as The Daily Mail. A nontraditional authority on human psychology yet a consummate entrepreneur, Andi Lothian began his career as a successful music agent, and in the 1960s he promoted and toured with the Beatles. Insights Discovery was founded in 1993 in Scotland by the company's current CEO, Andy Lothian, and his father, Andi Lothian. In this blog, we delve into the history, as well as the similarities and differences, of two widely used assessment tools - Insights Discovery test and the CliftonStrengths assessment (formerly StrengthsFinder). Coaches today face a variety of leadership assessment choices, all claiming to result in understanding and creating transformative discussions about personality traits.
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